Eva-Consulting-Report Composition

EVA ASKING

CeeCee Organization Challenges and Strategic Alternatives 15 Might 2010

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DESK OF ARTICLES INTRODUCTION DISTRIBUTION STRIKE OBSTACLE RECOMMENDATIONS IT FAILURE PROBLEM RECOMMENDATIONS MOVIE STAR MARKETING ENLARGEMENT INTO JEWELLERY RANGE CHILD LABOUR ACCUSATION CHALLENGE TIPS CONCLUSION SORTIE APPENDIX A-1: DISTRIBUTOR REACH APPENDIX A-2: DISTRIBUTOR REACH APPENDIX A-3: DISTRIBUTOR REACH APPENDIX A-4: DISTRIBUTOR STRIKE APPENDIX W: IT PROGRAM FAILURE APPENDIX C: CELEBRITY MARKETING 3 5 a few 6 7 7 eight 9 9 10 twelve 11 10 Error! Save not defined. Error! Save not identified. Error! Book mark not defined. Error! Book mark not described. Error! Save not defined. Error! Take a note of not defined. Error! Save not described. Error! Book mark not Error! Bookmark not

APPENDIX G: JEWELLERY SELECTION EXPANSION described. APPENDIX Elizabeth: COMPETITIVE ENVIRONMENT defined.

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INTRO CeeCee can be described as retail vogue company that was established in 1989, functioning 630 shops across 18 European countries. The achievements of the company can be grounded after employing the ‘fast fashion' business model which utilizes the manufacturing ‘Just With time (JIT)' principle combined with useful design and delivery systems. This business structure relies on advanced IT systems, close connection with manufacturers, quickly creation and supply to shops, and the quick sale of new inventory things. CeeCee offers employed this kind of business model to great result, capturing significant market share within their target market of young professional women looking for fashionable but affordable clothes. It has seeing that expanded in menswear, little one's wear and home furnishings. The next SWOT evaluation highlights important attributes and opportunities CeeCee should leveraging, threats being mitigated and weaknesses to overcome. Despite intense rivalry between numerous competitors including Zara and H& M, CeeCee gives a unique value proposition that differentiates that and positions it competitively in the market (see Appendix E). SWOT Research Leverage Inner Strengths • Fast creation and supply to shops • Integrated inventory and strategies system • Competitive rates • Exceptional customer care • Global making sources Options • Growth of jewellery selection • Celebrity endorsement • Trend toward ethical products Mitigate Disadvantages • Very reliant using one distributor (EIT) • THIS system inability

External

Dangers • Circulation strike • Child labor accusations • Seasonal characteristics of garments industry • Economic recession • Intense competition

However , CeeCee has recently experienced significant business challenges. Syndication strikes, THAT failure, kid labor accusations threaten to disrupt the

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successful performing of the business. They create significant permanent ramifications to CeeCee's photo and in the short term impact financials. Additionally , there are for you to select repayment methods for a new celebrity marketing campaign and expand by offering a jewelry range. From this report, EVA Consulting will analyze the challenges and opportunities faced by CeeCee, and provide tactical recommendations to make certain sustainable and profitable growth as a leader in the trend industry. AVOI Consulting features prioritized the above challenges based upon a qualifying criterion that includes: в€’ Direct influence on immediate organization operations в€’ Indirect effect on the long-term growth of the organization and brand image в€’ Impact on long-term customer interactions, particularly repeat customers The most critical concern is the circulation strike which in turn strikes in the middle of the firm as it disturbs the delivery of the product sold and damages associations with duplicate customers expecting on-trend things. It has worse financial effects than the THAT failure, which can be the second most critical challenge while managing receivables is crucial for cash flow. Celeb marketing payment options ought to be decided to assure the most efficient methods are agreed...



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