Starwoods Resort Essay

Starwood Grows Presence in Brazil with Upcoming Sheraton Da Bahia Hotel in Salvador December nineteen, 2012 RESTAURANT STAMFORD GRAND, CONN. 12 , 19, 2012 –Starwood Hotels & Resorts Globally, Inc. (NYSE: HOT) features partnered with GJP Hotéis & Places to expand the presence of their global powerhouse brand Sheraton Hotels & Resorts in Brazil. Sheraton da Caleta Hotelwill end up being located inSalvador, one of the most important tourist destinations near your vicinity. The 284-room historic Hotel da Bahia is currently having an extensive remodelling and will re-open to the full attractiveness by Q1 2013. It will be operated simply by local hotelier GJP Hotéis & Places under a business agreement.

" We are excited to expand our profile of Sheraton hotels in Brazil and partner with GJP Hotéis & Resorts to spread out our initially hotel in Salvador, among the country's most important cities, ” said Osvaldo Librizzi, Co-President of Starwood Hotels & Resorts Americas. " This kind of additional motel in Brazil, highlights each of our distinctive positioning in this quick-progress market and the strength with the Sheraton company in the upper upscale resort segment. ”

Starwood presently operates several properties in Brazil under the Sheraton and 4 Points by simply Sheraton brands. Sheraton ag Bahia Lodge will be the 6th Sheraton in Brazil marking another step in the brand's global expansion plan to reach a milestone of 500 Sheraton properties by 2015. A 7th Sheraton, Starwood's 9th property in the country, is scheduled to open simply by Q1 2014, the Sheraton Reserva carry out Paiva Lodge and Conference Center in Recife.

" This is a historic coming back the Sheraton brand. Starwood has put in billions of dollars in redesigning iconic properties and using the brand for the most important places in the world, ” said Hoyt Harper, Global Brand Head for Sheraton Hotels. " Brazil is actually a giant economy whose prominence around the world will be once and for all established with all the upcoming Globe Cup and Olympic Games, and Sheraton can be thrilled to expand their presence generally there during these thrilling times. ”

When it reopens as Sheraton da Caleta Hotel in Q1 2013, it will characteristic 284 customer rooms, which include 16 fits, all featuring the brand's signature all-white Sheraton Lovely Sleeper Foundation and a special Sheraton Team Lounge. The heart of the lobby is going to feature the brand's [email protected] with Microsoft® - Sheraton's personal unsecured social centre where connections, whether face-to-face or by means of webcam, will take place. The hotel will also offer two restaurants, the brand's personal unsecured Sheraton Exercise programmed by Core Performance® with a big work out space, a 1, 938 square feet hot tub with a salon and spa, swimming pool, organization center, and a large meetings and function facility composed of more than 28, 000 square feet of flexible space with capacity for over 400 persons.

The hotel is strategically located in the town center and has direct access to Sete de Setembro Avenue, a serious roadway that connects the town.

" This kind of property offered a great alteration opportunity for Starwood based on the effectiveness of the Sheraton brand in Brazil. That follows different successful conversion rate, including the Sheraton São Paulo WTC as well as the Sheraton Vitoria Hotel, which in turn opened recording, ” said Ricardo Suarez, Vice President of Acquisitions and Development intended for Starwood Resorts & Resorts in Latin America. " Starwood is excited about the continuing expansion of the iconic Sheraton brand in Latin America. Today, we have the largest upper-upscale footprint in the area with more than 31 Sheraton accommodations in 14 countries. In 2013, all of us will always bring the brand to the most important cities in Latin America as part our hostile expansion strategy. ”

Nazareno is one of the most prominent tourist vacation spot in Brazil, and is regarded as one of the country's most important slots and intercontinental trading centers. The motel will cater to both organization and leisure time travelers who also are looking for an...



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